KATE ALLEN

Content Marketing Strategist

About

The whole view.

I’m a Content Marketing Strategist with 14 years across agency and in-house teams. I work from the first decision to finished work—setting the direction, making the thing and learning from what it does.

14 years

I’ve worked across brand, product marketing, editorial partnerships, video and content products. That range helps me see what needs to change, what an audience needs and what a team can actually make.

At Wiley, where I’ve worked since 2022, I shape content programmes, produce audience-facing work and prototype practical uses of AI. Before that I developed product campaigns at Trainline. At The Guardian, I wrote across website, email, print and social; created a structured organic social strategy for Guardian Live; briefed designers; and supported live events including a future-of-work event for Guardian Jobs.

The range is practical. I can help set the direction, write the brief, make or manage the work, and build a prototype when talking is no longer enough.

How I work

I turn ambiguity into decisions, then carry them through to the work.

  1. Understand the real problem

    Start with the behaviour or decision the work needs to change—not the format somebody asked for.

    See it in practice

  2. Make the direction clear

    Turn complexity into a proposition people can understand and a team can act on.

    See it in practice

  3. Build what the work needs

    Move from recommendation to working artefact when a prototype will answer the question faster.

    See it in practice

  4. Use evidence for the next decision

    Stay close to delivery and measurement, then change what happens next.

    See it in practice

Experience

Agency breadth. In-house depth.

Different kinds of teams taught me how to find the idea, bring people with me and keep the standard high through delivery.

  1. WileyCurrentContent Marketing Strategist
  2. TrainlineMarketing Content Manager
  3. The GuardianContent Manager
  4. Agency clientsHSBC, B&Q, Allianz and Tesco

Recognition

  • 2026SSP EPIC Gold · Chats (Video/Film)
  • InternalWiley Marketing Impact Award · AI thought-leadership programme (Team winner · contribution included Chats)
  • EarlierDigital Impact Awards · Tesco Baby Club (Campaign team winner · Best Use of Existing Social Media Platforms)
  • EarlierCIM Marketing Excellence Awards · The Walking Dead S8 · Fox Networks Group (Campaign team winner · Best Use of Social Media)
  • EarlierThe Drum MOMA Awards · Allianz (Campaign team nomination · Financial Services Mobile Campaign)