KATE ALLEN

Content Marketing Strategist

Content strategy · creative delivery · practical AI

London · working remotely

KATEALLEN

Content Marketing Strategist

I turn complicated ideas into clear content programmes, campaigns and tools—from the first decision through delivery.

Selected work

Selected work

The decisions behind the work.

What I owned, what I changed and what shipped.

Four guests smiling with a book on the Wiley Conversations set

My roleYear-two strategy and production for The Conversations; format development and end-to-end delivery for Chats

Expanding an established expert video programme into clearer formats, distribution choices and useful reporting.

Read the case study

How I work

I turn ambiguity into a clear direction, then stay close enough to make it work.

  1. Understand the real problem

    Start with the behaviour or decision the work needs to change—not the format somebody asked for.

    See it in practice

  2. Make the direction clear

    Turn complexity into a proposition people can understand and a team can act on.

    See it in practice

  3. Build what the work needs

    Move from recommendation to working artefact when a prototype will answer the question faster.

    See it in practice

  4. Stay through delivery

    Carry the idea through structure, production, publishing and the decisions that follow.

    See it in practice

Experience

Agency breadth. In-house depth.

Different kinds of teams taught me how to find the idea, bring people with me and keep the standard high through delivery.

  1. WileyContent Marketing Strategist
  2. TrainlineMarketing Content Manager
  3. The GuardianContent Manager
  4. Agency and client workHSBC, B&Q, Allianz and Tesco

Recognition

Contact.

I’m interested in the right senior remote content-strategy role.

If you need someone to set the direction and stay close through delivery, I’d be glad to hear from you.