KATE ALLEN

Content Marketing Strategist

Content strategy · creative delivery · useful AI

London · working remotely

KATEALLEN

Content Marketing Strategist

Senior content strategist working across editorial, campaigns, video and useful AI—from idea to delivery.

Selected work

Selected work

The decisions behind the work.

What I owned, what changed and what I can show.

Behind-the-scenes view of The Conversations filming on the Wiley set

My roleYear-two content strategy, production and reporting

Expanding an established expert video programme across video, podcast and social formats.

Read the case study

How I work

I turn ambiguity into decisions, then carry them through to the work.

  1. Understand the real problem

    Start with the behaviour or decision the work needs to change—not the format somebody asked for.

    See it in practice

  2. Make the direction clear

    Turn complexity into a proposition people can understand and a team can act on.

    See it in practice

  3. Build the useful thing

    Move from recommendation to working artefact when a prototype will answer the question faster.

    See it in practice

  4. Use evidence for the next decision

    Stay close to delivery and measurement, then change what happens next.

    See it in practice

Why me

The useful bit is being able to see the whole job.

  • Think it, then make it.I can shape the strategy, write the work, manage production and read what happens after.
  • Keep the idea clear.I’m useful when the audience, the format and the internal opinions are all pulling at once.
  • Use AI where it helps.I use AI for briefs, prototypes and sharper first reads — not as a substitute for taste.

Experience

Agency breadth. In-house depth.

Different kinds of teams taught me how to find the idea, bring people with me and keep the standard high through delivery.

  1. WileyCurrentContent Marketing Strategist
  2. TrainlineMarketing Content Manager
  3. The GuardianContent Manager
  4. Agency clientsHSBC, B&Q, Allianz and Tesco

Recognition

  • 2026SSP EPIC Gold · Chats (Video/Film)
  • InternalWiley Marketing Impact Award · AI thought-leadership programme (Team winner · contribution included Chats)
  • EarlierDigital Impact Awards · Tesco Baby Club (Campaign team winner · Best Use of Existing Social Media Platforms)
  • EarlierCIM Marketing Excellence Awards · The Walking Dead S8 · Fox Networks Group (Campaign team winner · Best Use of Social Media)
  • EarlierThe Drum MOMA Awards · Allianz (Campaign team nomination · Financial Services Mobile Campaign)

Contact.

Senior content work, from idea to delivery.

I’m looking for remote roles where editorial judgement, campaign delivery, video and useful AI all belong in the same conversation.